Studebaker National Museum’s latest exhibit ‘Radiator Mascots: Art, Style & Story’

Studebaker National Museum’s latest exhibit ‘Radiator Mascots:  Art, Style & Story’

Radiator Mascots: Art, Style & Story

Studebaker National Museum

South Bend, IN – The Studebaker National Museum announced the unveiling of its latest exhibition, “Radiator Mascots: Art, Style & Story.” This captivating exhibition will take visitors on a journey through automotive history with a selection of mascots from several early automobile companies. Mascot designs varied greatly, including mythological figures, brand iconography, animals, human figures, and an array of aftermarket accessory mascots of all kinds.

The exhibition showcases an impressive collection of radiator mascots, mostly from the 1920s and 30s, and highlights their intricate craftsmanship and unique designs. From the elegant curves of the Rolls-Royce Spirit of Ecstasy to the bold presence of the Packard Cormorant, each mascot tells its own story, reflecting the cultural and artistic influences of its time.

Visitors will have the opportunity to explore the evolution of radiator mascots, from their early origins as functional accessories to their transformation into iconic symbols of luxury, prestige, and style. As radiator filler caps retreated under the hood during the 1930s, the radiator mascot evolved into the hood ornament and remains with us to this very day. The exhibition delves into the stories behind some of the most famous mascots, shedding light on the designers and artisans who brought these captivating creations to life.

Radiator Mascots: Art, Style & Story

The Studebaker National Museum

“We are thrilled to present ‘Radiator Mascots: Art, Style & Story’ to our visitors,” said Kyle Sater, Curator of the Studebaker National Museum. “This exhibition offers a unique perspective on automotive history, highlighting the intersection of art, design, and engineering. Whether you’re a car enthusiast or an art aficionado, there’s something for everyone to enjoy.” 

  “Radiator Mascots: Art, Style & Story” will be on display at the Studebaker National Museum from February 16th through May 5th, 2024. Don’t miss your chance to experience this one-of-a-kind exhibition and discover the fascinating world of radiator mascots!

The Studebaker National Museum is located at 201 Chapin St., just west of downtown South Bend. It is open Mon.-Sat., 10am-5pm, and Sun. Noon–5pm. Admission is $11 for adults, $9.50 for seniors over 60, and $7 for youth ages 6-18. For more information, please call the Museum at (574) 235-9714 or toll free at (888) 391-5600 or visit our website at For an additional cost, visitors can tour The History Museum, which adjoins the Studebaker National Museum.

If you like stories like these and other classic car features, check out Old Cars magazine. CLICK HERE to subscribe.

Want a taste of Old Cars magazine first? Sign up for our weekly e-newsletter and get a FREE complimentary digital issue download of our print magazine.

Vehicle added!
The vehicle is already in the wishlist!